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AI-Powered Personalization: Tools like ChatGPT and predictive analytics are helping brands create more relevant experiences.
Voice Search Optimization: With smart devices on the rise, content optimized for voice queries is becoming essential.
Short-Form Video Content: Platforms like TikTok and Instagram Reels continue to drive engagement.
First-Party Data Focus: With cookie restrictions, brands are investing in first-party data strategies.
Interactive Content: Polls, quizzes, and shoppable videos boost engagement.
Sustainable Marketing: Consumers now prefer eco-conscious brands—this affects messaging and product positioning.
Influencer Niches: Micro- and nano-influencers are gaining more trust and conversions than big influencers.
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Where Creativity Technology
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