Blog
Still works: Quality content, backlinks, mobile-friendliness, and page speed.
What’s changed: Google’s AI updates (like SGE – Search Generative Experience), more emphasis on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), and the rise of zero-click searches.
Tips: Use schema markup, update old content, focus on topical authority, and write for people first—algorithms second.
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